Building a User-Centric Platform for NFT Event Passes from Scratch
Building a User-Centric Platform for NFT Event Passes from Scratch
Crafting an Intuitive UX for NFT-Driven Event Access and Engagement Platform Development
Role
Role
User Interface Design, User Experience Design
Team
Team
Product managers, Program managers
Sales team, Developers, Founder
Tools
Tools
Notion, Figma, Discord
Duration
Duration
3 months
about the Company & concept
What is 0X Pass?
0X Pass is a groundbreaking platform that transforms NFTs from mere collectibles into versatile digital assets. With 0X Pass, users can not only publish their own NFTs but also imbue them with unique utilities. The platform allows for the creation of events where these NFTs can serve as exclusive passes, providing a seamless and innovative way to manage access and engagement for various occasions.
about the Company & concept
What is 0X Pass?
0X Pass is a groundbreaking platform that transforms NFTs from mere collectibles into versatile digital assets. With 0X Pass, users can not only publish their own NFTs but also imbue them with unique utilities. The platform allows for the creation of events where these NFTs can serve as exclusive passes, providing a seamless and innovative way to manage access and engagement for various occasions.
about the Company & concept
What is 0X Pass?
0X Pass is a groundbreaking platform that transforms NFTs from mere collectibles into versatile digital assets. With 0X Pass, users can not only publish their own NFTs but also imbue them with unique utilities. The platform allows for the creation of events where these NFTs can serve as exclusive passes, providing a seamless and innovative way to manage access and engagement for various occasions.
How might we enhance the utility of NFTs to provide owners with more value and a richer experience?
The challenge
Understanding the problem
NFTs, or Non-Fungible Tokens, are unique digital assets stored on a blockchain. They represent ownership of a specific item or piece of content, such as digital art, music, or virtual real estate. NFTs come with different prices, even within the same collection, with individual tokens being traded at varying prices based on their rarity and uniqueness. In 2022, the NFT market surged with unprecedented enthusiasm, and prices skyrocketed. However, owning these pieces of digital art often didn't justify their high value. We recognized the need to add more value to NFTs, ensuring that owners derive tangible benefits from their investments.
The challenge
Understanding the problem
NFTs, or Non-Fungible Tokens, are unique digital assets stored on a blockchain. They represent ownership of a specific item or piece of content, such as digital art, music, or virtual real estate. NFTs come with different prices, even within the same collection, with individual tokens being traded at varying prices based on their rarity and uniqueness. In 2022, the NFT market surged with unprecedented enthusiasm, and prices skyrocketed. However, owning these pieces of digital art often didn't justify their high value. We recognized the need to add more value to NFTs, ensuring that owners derive tangible benefits from their investments.
The challenge
Understanding the problem
NFTs, or Non-Fungible Tokens, are unique digital assets stored on a blockchain. They represent ownership of a specific item or piece of content, such as digital art, music, or virtual real estate. NFTs come with different prices, even within the same collection, with individual tokens being traded at varying prices based on their rarity and uniqueness. In 2022, the NFT market surged with unprecedented enthusiasm, and prices skyrocketed. However, owning these pieces of digital art often didn't justify their high value. We recognized the need to add more value to NFTs, ensuring that owners derive tangible benefits from their investments.
Cometitive Analysis
Learning from Competitors' Strategies
To design an effective marketplace for NFTs and understand the user journey from both the creators' and receivers' perspectives, I conducted a competitive analysis. This involved studying leading platforms such as OpenSea, Rarible, and Foundation. By analyzing their strengths and weaknesses, we aimed to identify key elements and essential features that could enhance the 0X Pass user experience.
Cometitive Analysis
Learning from Competitors' Strategies
To design an effective marketplace for NFTs and understand the user journey from both the creators' and receivers' perspectives, I conducted a competitive analysis. This involved studying leading platforms such as OpenSea, Rarible, and Foundation. By analyzing their strengths and weaknesses, we aimed to identify key elements and essential features that could enhance the 0X Pass user experience.
Cometitive Analysis
Learning from Competitors' Strategies
To design an effective marketplace for NFTs and understand the user journey from both the creators' and receivers' perspectives, I conducted a competitive analysis. This involved studying leading platforms such as OpenSea, Rarible, and Foundation. By analyzing their strengths and weaknesses, we aimed to identify key elements and essential features that could enhance the 0X Pass user experience.
Information Architecture
We created an information architecture to gain a bird's-eye view of how the platform would function. This high-level overview helped everyone involved in the project to stay aligned and on the same page as we progressed through the design and development process.
Information Architecture
We created an information architecture to gain a bird's-eye view of how the platform would function. This high-level overview helped everyone involved in the project to stay aligned and on the same page as we progressed through the design and development process.
Information Architecture
We created an information architecture to gain a bird's-eye view of how the platform would function. This high-level overview helped everyone involved in the project to stay aligned and on the same page as we progressed through the design and development process.
Design Iterations and Approval
Starting from low-fidelity prototypes and iterating through mid-fidelity stages, we meticulously refined the user interface and experience. Each iteration incorporated feedback from stakeholders, ensuring that the final high-fidelity screens effectively communicated the platform’s capabilities and benefits.
Design Iterations and Approval
Starting from low-fidelity prototypes and iterating through mid-fidelity stages, we meticulously refined the user interface and experience. Each iteration incorporated feedback from stakeholders, ensuring that the final high-fidelity screens effectively communicated the platform’s capabilities and benefits.
Design Iterations and Approval
Starting from low-fidelity prototypes and iterating through mid-fidelity stages, we meticulously refined the user interface and experience. Each iteration incorporated feedback from stakeholders, ensuring that the final high-fidelity screens effectively communicated the platform’s capabilities and benefits.
Splash Screen Concept
Every user journey on 0X Pass begins with a splash screen, providing an informative gateway to the platform’s functionalities. This initial interaction sets expectations and introduces users to the possibilities offered by the app, ensuring a clear and engaging start to their experience.
Splash Screen Concept
Every user journey on 0X Pass begins with a splash screen, providing an informative gateway to the platform’s functionalities. This initial interaction sets expectations and introduces users to the possibilities offered by the app, ensuring a clear and engaging start to their experience.
Splash Screen Concept
Every user journey on 0X Pass begins with a splash screen, providing an informative gateway to the platform’s functionalities. This initial interaction sets expectations and introduces users to the possibilities offered by the app, ensuring a clear and engaging start to their experience.
Wallet Integration
We integrated a feature for users to connect their crypto wallets, such as MetaMask, enabling all transactions and purchases to occur through this wallet. To reduce friction during the onboarding process, we included a "Skip" button, allowing users to explore the platform before committing to any transactions. This approach adheres to the UX principle of flexibility and efficiency of use, catering to both new and experienced users by offering an option to engage with the platform at their own pace.
Wallet Integration
We integrated a feature for users to connect their crypto wallets, such as MetaMask, enabling all transactions and purchases to occur through this wallet. To reduce friction during the onboarding process, we included a "Skip" button, allowing users to explore the platform before committing to any transactions. This approach adheres to the UX principle of flexibility and efficiency of use, catering to both new and experienced users by offering an option to engage with the platform at their own pace.
Wallet Integration
We integrated a feature for users to connect their crypto wallets, such as MetaMask, enabling all transactions and purchases to occur through this wallet. To reduce friction during the onboarding process, we included a "Skip" button, allowing users to explore the platform before committing to any transactions. This approach adheres to the UX principle of flexibility and efficiency of use, catering to both new and experienced users by offering an option to engage with the platform at their own pace.
Event Discovery and NFT Purchase
Upon onboarding, users are presented with a curated list of events in their vicinity. They can explore details and, if interested, purchase an NFT that serves as their event ticket. Notably, each NFT carries perpetual validity, remaining with the user indefinitely. Event organizers define unique utilities for each NFT, enhancing its value beyond entry to the event.
Event Discovery and NFT Purchase
Upon onboarding, users are presented with a curated list of events in their vicinity. They can explore details and, if interested, purchase an NFT that serves as their event ticket. Notably, each NFT carries perpetual validity, remaining with the user indefinitely. Event organizers define unique utilities for each NFT, enhancing its value beyond entry to the event.
Event Discovery and NFT Purchase
Upon onboarding, users are presented with a curated list of events in their vicinity. They can explore details and, if interested, purchase an NFT that serves as their event ticket. Notably, each NFT carries perpetual validity, remaining with the user indefinitely. Event organizers define unique utilities for each NFT, enhancing its value beyond entry to the event.
Creator Experience: NFT Collection and Marketplace
When users transition to the creator side of 0X Pass, they gain the ability to craft their own NFT collections and assign unique utilities to them while setting up events. For those who prefer not to upload their own artwork, a marketplace option allows them to purchase ready-made digital assets. This flexibility empowers creators to tailor their offerings and engage with the platform in a manner that suits their preferences and objectives.
Creator Experience: NFT Collection and Marketplace
When users transition to the creator side of 0X Pass, they gain the ability to craft their own NFT collections and assign unique utilities to them while setting up events. For those who prefer not to upload their own artwork, a marketplace option allows them to purchase ready-made digital assets. This flexibility empowers creators to tailor their offerings and engage with the platform in a manner that suits their preferences and objectives.
Creator Experience: NFT Collection and Marketplace
When users transition to the creator side of 0X Pass, they gain the ability to craft their own NFT collections and assign unique utilities to them while setting up events. For those who prefer not to upload their own artwork, a marketplace option allows them to purchase ready-made digital assets. This flexibility empowers creators to tailor their offerings and engage with the platform in a manner that suits their preferences and objectives.
Analytics for Creators
Within the 0X Pass platform, creators have access to detailed analytics that provide insights into the performance of their NFT collections and events. These analytics encompass metrics such as engagement levels, sales trends, and attendee demographics. Creators can leverage this data to optimize their strategies, refine their offerings, and enhance the overall success of their NFT collections and events.
Analytics for Creators
Within the 0X Pass platform, creators have access to detailed analytics that provide insights into the performance of their NFT collections and events. These analytics encompass metrics such as engagement levels, sales trends, and attendee demographics. Creators can leverage this data to optimize their strategies, refine their offerings, and enhance the overall success of their NFT collections and events.
Analytics for Creators
Within the 0X Pass platform, creators have access to detailed analytics that provide insights into the performance of their NFT collections and events. These analytics encompass metrics such as engagement levels, sales trends, and attendee demographics. Creators can leverage this data to optimize their strategies, refine their offerings, and enhance the overall success of their NFT collections and events.
Collection Analytics
Creators on 0X Pass can access comprehensive analytics for their NFT collections. These analytics provide insights into the performance of each NFT within a collection, helping creators understand which NFTs are most popular and why. By analyzing engagement levels and transaction data, creators can refine their strategies and optimize future collections for better performance.
Collection Analytics
Creators on 0X Pass can access comprehensive analytics for their NFT collections. These analytics provide insights into the performance of each NFT within a collection, helping creators understand which NFTs are most popular and why. By analyzing engagement levels and transaction data, creators can refine their strategies and optimize future collections for better performance.
Collection Analytics
Creators on 0X Pass can access comprehensive analytics for their NFT collections. These analytics provide insights into the performance of each NFT within a collection, helping creators understand which NFTs are most popular and why. By analyzing engagement levels and transaction data, creators can refine their strategies and optimize future collections for better performance.
Event Analytics
Event analytics allow creators to see how many token holders have attended their events compared to the number of registered NFTs. This feature provides valuable data on event participation, enabling creators to assess the success of their events and make data-driven decisions to enhance future engagements.
Event Analytics
Event analytics allow creators to see how many token holders have attended their events compared to the number of registered NFTs. This feature provides valuable data on event participation, enabling creators to assess the success of their events and make data-driven decisions to enhance future engagements.
Event Analytics
Event analytics allow creators to see how many token holders have attended their events compared to the number of registered NFTs. This feature provides valuable data on event participation, enabling creators to assess the success of their events and make data-driven decisions to enhance future engagements.
Design System Development
A robust design system was created for 0X Pass, encompassing cohesive color styles, typography, components, and scalable grids. This systematic approach ensures consistency across the platform and accelerates the design and development process. By establishing predefined styles and reusable components, we enable faster iteration and implementation of new features, maintaining a unified user experience throughout. It helped us to collaborate and make things faster.
Design System Development
A robust design system was created for 0X Pass, encompassing cohesive color styles, typography, components, and scalable grids. This systematic approach ensures consistency across the platform and accelerates the design and development process. By establishing predefined styles and reusable components, we enable faster iteration and implementation of new features, maintaining a unified user experience throughout. It helped us to collaborate and make things faster.
Design System Development
A robust design system was created for 0X Pass, encompassing cohesive color styles, typography, components, and scalable grids. This systematic approach ensures consistency across the platform and accelerates the design and development process. By establishing predefined styles and reusable components, we enable faster iteration and implementation of new features, maintaining a unified user experience throughout. It helped us to collaborate and make things faster.
Accessibility
Ensuring accessibility was a priority throughout the design process. Each element on screen was crafted to follow the WCAG (Web Content Accessibility Guidelines) standards. This adherence guarantees that the application form is usable by individuals with diverse abilities, promoting inclusivity. Key accessibility considerations included: Font Choices: We used IBM Plex Sans and IBM Plex Condensed fonts, chosen for their clarity and readability. Both fonts support a wide range of characters and are designed to be legible at various sizes. Font Sizes: The minimum font size used is 14px, ensuring that text is easily readable by everyone, including users with visual impairments. Color Contrast: All colors used in the design meet at least the AA level of contrast as per WCAG guidelines. This ensures that text and interactive elements are distinguishable against their backgrounds, making the interface usable for people with low vision or color blindness.
Accessibility
Ensuring accessibility was a priority throughout the design process. Each element on screen was crafted to follow the WCAG (Web Content Accessibility Guidelines) standards. This adherence guarantees that the application form is usable by individuals with diverse abilities, promoting inclusivity. Key accessibility considerations included: Font Choices: We used IBM Plex Sans and IBM Plex Condensed fonts, chosen for their clarity and readability. Both fonts support a wide range of characters and are designed to be legible at various sizes. Font Sizes: The minimum font size used is 14px, ensuring that text is easily readable by everyone, including users with visual impairments. Color Contrast: All colors used in the design meet at least the AA level of contrast as per WCAG guidelines. This ensures that text and interactive elements are distinguishable against their backgrounds, making the interface usable for people with low vision or color blindness.
Accessibility
Ensuring accessibility was a priority throughout the design process. Each element on screen was crafted to follow the WCAG (Web Content Accessibility Guidelines) standards. This adherence guarantees that the application form is usable by individuals with diverse abilities, promoting inclusivity. Key accessibility considerations included: Font Choices: We used IBM Plex Sans and IBM Plex Condensed fonts, chosen for their clarity and readability. Both fonts support a wide range of characters and are designed to be legible at various sizes. Font Sizes: The minimum font size used is 14px, ensuring that text is easily readable by everyone, including users with visual impairments. Color Contrast: All colors used in the design meet at least the AA level of contrast as per WCAG guidelines. This ensures that text and interactive elements are distinguishable against their backgrounds, making the interface usable for people with low vision or color blindness.
Learning
The redesign was successful, resulting in the following impact
Learning
The redesign was successful, resulting in the following impact
Learning
The redesign was successful, resulting in the following impact
Collaboration is Key
Throughout the project, we learned that collaboration is crucial to success. Regular communication and teamwork among designers, developers, and stakeholders ensured that everyone's perspectives were considered, leading to better decisions and a more cohesive user experience.
Importance of Documentation
Documentation played a pivotal role in our process. By documenting design decisions, user research findings, and rationale behind UX choices, we created a shared understanding among team members. This not only facilitated smoother collaboration but also provided a reference point for future iterations and enhancements.
Collaboration is Key
Throughout the project, we learned that collaboration is crucial to success. Regular communication and teamwork among designers, developers, and stakeholders ensured that everyone's perspectives were considered, leading to better decisions and a more cohesive user experience.
Importance of Documentation
Documentation played a pivotal role in our process. By documenting design decisions, user research findings, and rationale behind UX choices, we created a shared understanding among team members. This not only facilitated smoother collaboration but also provided a reference point for future iterations and enhancements.
Collaboration is Key
Throughout the project, we learned that collaboration is crucial to success. Regular communication and teamwork among designers, developers, and stakeholders ensured that everyone's perspectives were considered, leading to better decisions and a more cohesive user experience.
Importance of Documentation
Documentation played a pivotal role in our process. By documenting design decisions, user research findings, and rationale behind UX choices, we created a shared understanding among team members. This not only facilitated smoother collaboration but also provided a reference point for future iterations and enhancements.